Hye-ryeon Lee is on the faculty of Communicology at the University of Hawaii at Manoa, and is also on the faculty of the Cancer Center, the Center for Korean Studies, the Global Health and Population Studies Program, and John A Burns School of Medicine. She received her Ph.D. (Communication) and M.A (Political Science) from Stanford University. Her primary teaching and research interests are in health communication and health policy with a background in communication, social psychological theories, persuasive strategies, and quantitative research methods. Specifically, she is interested in studying the process through which interpersonal and mass-mediated communication influences individual perceptions about social norms and expectations regarding health behaviors. She conducts much of her research in combination with actual communication interventions that are set in the community setting. Through evaluation of interventions that are designed using theories of social influence to influence social norms related to a health behavior, she investigates how various intervention components influence relevant perceptions, beliefs, attitudes and behaviors, thus furthering theoretical understanding of the normative influence process. Before her move to Hawaii, she was a research faculty at Arizona Cancer Center, and the Arizona School of Public Health. She has directed many research projects in the area of tobacco use prevention and control, participated in a project to develop school based multi-media tobacco cessation program, worked on various evaluation projects to assess effectiveness of community-based interventions for tobacco, youth violence and HIV prevention in California, Arizona and Hawaii.