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Evaluating US smokers' willingness to pay for different cigarette packaging designs before and after real-world exposure in a randomised trial.

Stone M, Dimofte C, Strong D, Pulvers K, Crespo NC, Leas EC, Pierce JP. Evaluating US smokers' willingness to pay for different cigarette packaging designs before and after real-world exposure in a randomised trial. Tob Control. 2023 11; 32(6):689-695.

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