"Social Marketing" is a descriptor in the National Library of Medicine's controlled vocabulary thesaurus,
MeSH (Medical Subject Headings). Descriptors are arranged in a hierarchical structure,
which enables searching at various levels of specificity.
Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.
| Descriptor ID |
D040241
|
| MeSH Number(s) |
J01.219.687.750 N05.300.430.500.500
|
| Concept/Terms |
|
Below are MeSH descriptors whose meaning is more general than "Social Marketing".
Below are MeSH descriptors whose meaning is more specific than "Social Marketing".
This graph shows the total number of publications written about "Social Marketing" by people in this website by year, and whether "Social Marketing" was a major or minor topic of these publications.
To see the data from this visualization as text,
click here.
| Year | Major Topic | Minor Topic | Total |
|---|
| 2003 | 0 | 2 | 2 |
| 2004 | 1 | 1 | 2 |
| 2005 | 1 | 1 | 2 |
| 2006 | 1 | 0 | 1 |
| 2007 | 1 | 1 | 2 |
| 2008 | 1 | 1 | 2 |
| 2009 | 1 | 2 | 3 |
| 2010 | 1 | 3 | 4 |
| 2011 | 1 | 1 | 2 |
| 2012 | 0 | 2 | 2 |
| 2013 | 0 | 1 | 1 |
| 2014 | 1 | 0 | 1 |
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click here.
Below are the most recent publications written about "Social Marketing" by people in Profiles.
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Hull PC, Williams EA, Khabele D, Dean C, Bond B, Sanderson M. HPV vaccine use among African American girls: qualitative formative research using a participatory social marketing approach. Gynecol Oncol. 2014 Mar; 132 Suppl 1:S13-20.
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Hamilton AB, Cohen AN, Glover DL, Whelan F, Chemerinski E, McNagny KP, Mullins D, Reist C, Schubert M, Young AS. Implementation of evidence-based employment services in specialty mental health. Health Serv Res. 2013 Dec; 48(6 Pt 2):2224-44.
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Monaghan PF, Bryant CA, McDermott RJ, Forst LS, Luque JS, Contreras RB. Adoption of safety eyewear among citrus harvesters in rural Florida. J Immigr Minor Health. 2012 Jun; 14(3):460-6.
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Freudenberg N. The manufacture of lifestyle: the role of corporations in unhealthy living. J Public Health Policy. 2012 May; 33(2):244-56.
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Cargo MD, Delormier T, L?vesque L, McComber AM, Macaulay AC. Community capacity as an "inside job": evolution of perceived ownership within a university-aboriginal community partnership. Am J Health Promot. 2011 Nov-Dec; 26(2):96-100.
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Shelton TM, Hedges JR. Medical School Hotline: Turning the tragedy of tobacco around: how revenue from cigarettes improves health in Hawai'i. Hawaii Med J. 2011 Nov; 70(11):245-7.
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Rose A, Fagan P, Lawrence D, Hart A, Shavers VL, Gibson JT. The role of worksite and home smoking bans in smoking cessation among U.S. employed adult female smokers. Am J Health Promot. 2011 Sep-Oct; 26(1):26-36.
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Freudenberg N, McDonough J, Tsui E. Can a food justice movement improve nutrition and health? A case study of the emerging food movement in New York City. J Urban Health. 2011 Aug; 88(4):623-36.
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Jones PR, Waters CM, Oka RK, McGhee EM. Increasing community capacity to reduce tobacco-related health disparities in African American communities. Public Health Nurs. 2010 Nov-Dec; 27(6):552-60.
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Bryant CA, Courtney AH, McDermott RJ, Alfonso ML, Baldwin JA, Nickelson J, McCormack Brown KR, Debate RD, Phillips LM, Thompson Z, Zhu Y. Promoting physical activity among youth through community-based prevention marketing. J Sch Health. 2010 May; 80(5):214-24.