Fang-Yi Wei

Title	Associate Professor of PR
Faculty Rank	Associate Professor
Institution	Clark Atlanta University
Department	Mass Communications
Address	223 James P. Brawley Drive, SW Atlanta GA 30311
Phone	4048808301
vCard	Download vCard

Biography

awards and honors

4 - 2014

Chairs'' Excellent Teaching Award , University of Pittsburgh, Bradford

Overview

overview

Dr. Fang-Yi Flora Wei taught public speaking, organizational communication, and quantitative research methods at University of Memphis. She also taught mass media culture and society, mass media effects, and communication research methods at University of Kentucky before teaching media and broadcasting courses at the University of Pittsburgh at Bradford in 2007. She was voted by college students as “the best professor at the UPB” in 2010 and was the recipient of 2014 Chairs’ Excellent Teaching Award at Pitt, Bradford.

http://www.bradfordera.com/lifestyles/article_2df44f68-c4fe-11e3-9fa6-001a4bcf887a.html

In addition,she also successfully directed undergraduate students' research and led several students to present their work in the academic conferences in the Southern States Communication Association (SSCA), National Conference on Undergraduate Research (NCUR), and National Communication Association (NCA).

Wei’s research focuses on mass media effects on children, computer-mediated communication, and instructional communication. She received the Promising Scholar Award from Central States Communication Association (CSCA) Promising Debut Program in 2003, Top Four Student Papers at the Instructional Communication Division from National Communication Association (NCA) in 2004, and Top Four Papers at the Mass Communication Division from Southern States Communication Association (SSCA) in 2006. Her manuscript was selected by professional reviewers to be presented in the top paper panel at the instructional communication division in the SSCA in 2017. Her publications appeared in professional journals such as New Directions for Teaching and Learning, Communication Teacher, Learning, Media, & Technology, Communication Education, Qualitative Research Reports in Communication, Negro Educational Review and Computers in Human Behavior. Her empirical studies on text messaging have brought her much acclaim as a researcher in the communications field, and she has been quoted by literally dozens of national and international news outlets.

Bibliographic

selected publications

Publications listed below are automatically derived from MEDLINE/PubMed and other sources, which might result in incorrect or missing publications. Faculty can login to make corrections and additions.

PMC Citations indicate the number of times the publication was cited by articles in PubMed Central, and the Altmetric score represents citations in news articles and social media. (Note that publications are often cited in additional ways that are not shown here.) Fields are based on how the National Library of Medicine (NLM) classifies the publication's journal and might not represent the specific topic of the publication. Translation tags are based on the publication type and the MeSH terms NLM assigns to the publication. Some publications (especially newer ones and publications not in PubMed) might not yet be assigned Field or Translation tags.) Click a Field or Translation tag to filter the publications.

Wei, F.-Y. F., & Hendrix, G. K. . Communication Education. Gender differences in preschool children’s recall of competitive and noncompetitive computer mathematics games. 34:27-43.
Wei, F.-Y. F. . Communication Teacher. Birthdays then and now: Applying uses and gratifications theory to analyze the media progression cycle. 23:23-27.
Wei, F.-Y., F., Wang, Y. K., & Fass, W. . Computers in Human Behavior. An experimental study of online chatting and notetaking techniques on college students’ cognitive learning from a lecture. 34:148-156.
Wei, F.-Y. F. . Communication Teacher. Creating a collaborative “hot clock”: Using smart phones to motivate students’ learning in news interviewing and reporting. 30:11-16.
Wei, F.-Y. F., & Hendrix, G. H. . Negro Educational Review. Hidden diversity of teacher–student interaction in historically Black colleges and universities. 67:33-53.
Wei, F.-Y. F. . New Directions for Teaching and Learning: Vol. 110. Neither white nor male: female faculty of color. Cross-cultural teaching apprehension: A coidentity approach toward minority teachers. 23:23-27.
Wei, F.-Y. F. . College Teaching. Constructing a collaborative pyramid: Using prioritized sticky notes to facilitate group discussion. 61:95.
Wei, F.-Y. F., & Hendrix, G. H. . Qualitative Research Reports in Communication. Minority and majority faculty members in a historically Black college/university: Redefining professors’ teacher credibility and classroom management in an HBCU. 17:102-111.
Wei, F.-Y. F., & Wang, Y. K. . Communication Education. Students’ silent messages: Can teacher verbal and nonverbal immediacy moderate student use of text messaging in class?. 59:495-515.
Wei, F.-Y., F., Wang, Y. K., & Klausner, M. Communication Education. Rethinking college students’ self- regulation and sustained attention: Does text messaging during class influence cognitive learning?. 61:185-204.

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