Dr. Fang-Yi Flora Wei taught public speaking, organizational communication, and quantitative research methods at University of Memphis. She also taught mass media culture and society, mass media effects, and communication research methods at University of Kentucky before teaching media and broadcasting courses at the University of Pittsburgh at Bradford in 2007. She was voted by college students as “the best professor at the UPB” in 2010 and was the recipient of 2014 Chairs’ Excellent Teaching Award at Pitt, Bradford.
In addition,she also successfully directed undergraduate students' research and led several students to present their work in the academic conferences in the Southern States Communication Association (SSCA), National Conference on Undergraduate Research (NCUR), and National Communication Association (NCA).
Wei’s research focuses on mass media effects on children, computer-mediated communication, and instructional communication. She received the Promising Scholar Award from Central States Communication Association (CSCA) Promising Debut Program in 2003, Top Four Student Papers at the Instructional Communication Division from National Communication Association (NCA) in 2004, and Top Four Papers at the Mass Communication Division from Southern States Communication Association (SSCA) in 2006. Her manuscript was selected by professional reviewers to be presented in the top paper panel at the instructional communication division in the SSCA in 2017. Her publications appeared in professional journals such as New Directions for Teaching and Learning, Communication Teacher, Learning, Media, & Technology, Communication Education, Qualitative Research Reports in Communication, Negro Educational Review and Computers in Human Behavior. Her empirical studies on text messaging have brought her much acclaim as a researcher in the communications field, and she has been quoted by literally dozens of national and international news outlets.